Have you ever wondered why your concealer fails you after a good and long session of makeup? Well, there are a few reasons for it, and lucky us, they can be easily identified and improved.

The most common cause is dryness, when the skin lacks moisture it is hard for concealer or any makeup product to settle properly and it will create those crinkles and wrinkles you are seeing.

How to improve: as we always say, prep your skin for the makeup session and we guarantee you will notice more and more difference every time. This means cleansing, moisturizing, and including a primer, this will be your ally to keep makeup untouched throughout the day. Quick heads up, wait for these products to absorb before applying concealer for a better result.

The next top cause is the formula of your concealer, it can be too thick, too dry, or too something that is affecting the results on your skin type.

How to improve: be mindful of the formula you choose and understand what your skin needs to perform at its best. Either a lightweight, hydrating, or natural finish can help avoid crinkly makeup. Also, let your formula sit for a few minutes before applying the next product to make sure it absorbs and maximizes the wear.

And third, you might be using too much concealer in one go creating a thick layer that leads to creasing as the product tries to settle.

How to improve: since once there is too much there is no going back, we recommend ‘less is more’ and slowly increase as needed. Start with small amounts on the area, blend with a brush or sponge, and finish with translucent powder, you might be impressed by the effect of these simple steps.

This short and simple guide will have you covered to continue creating those makeup looks that empower your true self and we are here to see you thrive. Your work and your clients deserve the best results with the best products. For any more tips and details on beauty and wellness products, reach out to [email protected]. We would love to hear from you.